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A Glass Half Full: Marketing and Branding Tactics to Help You Thrive Throughout the Pandemic

Craft Beer Professionals
3.52K subscribers
448 views Streamed 4 years ago
Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in Rochester, New York. Crafting A Brand helps beverage producers create long-lasting strategies to differentiate their brands, and produces creative communications tactics (labels, packaging, logos, video, and more) that attract and engage consumers Market Your Craft is a virtual team of experts in storytelling your craft beer brand. We've worked with some of the most iconic brands in the beverage industry, including Sierra Nevada, BJ's Brewhouse, Jim Beam, Maker's Mark and others. Led by Scott Kolbe, industry veteran of 20 years, our goal is to help you become more discoverable in today's crowded market. We measure success by how quickly we provide your internal team with the tools needed to drive traffic, build engagement and capture sales. To learn more or to schedule an hour free of charge with one of our storytelling experts, visit marketyourcraft.com/coronavirus. ...more
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A Glass Half Full: Marketing and Branding Tactics to Help You Thrive Throughout the Pandemic
Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in Rochester, New York. Crafting A Brand helps beverage producers create long-lasting strategies to differentiate their brands, and produces creative communications tactics (labels, packaging, logos, video, and more) that attract and engage consumers Market Your Craft is a virtual team of experts in storytelling your craft beer brand. We've worked with some of the most iconic brands in the beverage industry, including Sierra Nevada, BJ's Brewhouse, Jim Beam, Maker's Mark and others. Led by Scott Kolbe, industry veteran of 20 years, our goal is to help you become more discoverable in today's crowded market. We measure success by how quickly we provide your internal team with the tools needed to drive traffic, build engagement and capture sales. To learn more or to schedule an hour free of charge with one of our storytelling experts, visit marketyourcraft.com/coronavirus.

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Craft Beer Professionals

3.52K subscribers
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